Supporting weavers and households is what we call SUSTAINABILITY..
Meet the beautiful people get to know our family..
Socially, Reform took reviving the weaving industry in Egypt, with its main goal to restore an old craft that is on a brick of extinction, were this craft goes back to more than 1000 years ago. The automation of the weaving industry affected handmade crafts to an extent that craftsmen would not be able to make a living out from it, were it makes this craft in danger of dying out within a decade because the next generation is not picking it up.
While on the other hand; by focusing on empowering local communities &encouraging craftsmanship, Reform took the opportunity to help and empower underprivileged women with limited resources offering them new job opportunities with a steady sustainable income.
OUR FOCUS AREAS
Through Reform we are trying to give back to our community, environment, and revive our culture through spreading our story and awareness about the following …
MEET OUR KEY PLAYERS
Ahmed Fares Cheif Weaver
Ahmad is our chief weaver, he joined our team in 2014. The weaving business runs in his family, He inherited the craft from his great grandparents. After the revolution with the economy going down, he and his family had to close their workshop and he worked as a painter to sustain an income. Then he joined us to keep his ancestors craft running.
Am Abdel-Moneim Sorting Master
Am Abdel-Moneim is our sorting master, he joined our team in 2014. He is the eldest one in our team, he is a grandpa. He works with us to support his family as he is their main source of income.
Amira Mohamed Finishing Expert
Amira is our finishing expert, who joined our family in 2015. She is a diligent young lady who worked with us during her third year in university, to support her family and to be able to achieve her dream of finishing college. Now she’s a chemistry teacher, working with us as a part timer.
