2020.France, Paris

Fonds de Dotation Maison Mode Méditerrané 

MOTIVATIONS
La principale motivation pour se développer dans l’industrie de la mode est en partie grâce à l’opportunité qu’elle offre d’utiliser des tissus « Plastex » dans un secteur unique comme la mode qui aidera la marque à accroître facilement son impact environnemental et social, à diffuser la sensibilisation et à faire une différence.

LIEN AVEC LES VALEURS DE LA MMM (CRAFT TECH CARE & GIVE BACK) :
L’innovation se concentre sur la transformation des sacs en plastique en nouvelle matière première qui présente des avantages environnementaux, sociaux et économiques. Nous souhaitons aussi collaborer avec d’autres designers méditerranéens.

2019.Italy, Milan

Ro Guiltess Plastic By Rossana Orlandi

2019 By Rossana Orlandi, Home Textiles category Winners

Hend Riad & Mariam Hazem are the cofounders of Reform Studio, an international awarded lifestyle brand based in Cairo, Egypt. Directly after the 2011 revolution in Egypt, they were excited to be part of the great change around them, eager to make a stand and make a difference. The feeling of responsibility towards serving their society and environment gave them the motivation to try to solve some of the major problems in Egypt through their invention “Plastex”. After graduation, they focused on design research and development and they founded Reform Studio in 2012.

2019 New York, United States Golden Award

ADC

The ADC Annual Awards, part of The One Club for Creativity,  is the oldest continuously running industry award show in the world. Now heading into its incredible 98th year, these Awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product  design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship. 

2019 USA , NYC Africa Innovators List.

One hundred women 

Hend Riad and Mariam Hazem, the Cairo-based duo  behind Reform Studio, understand the need to turn  one of mankind’s most damaging materials into reusable items that we not only need to buy, but want to buy. Created in 2012, Reform Studio turns plastic into into a material they call “Plastex,” which is then used to design beautiful and practical items from backpacks to rugs.

2017, South Africa, Innovators list

Quartz Africa

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2014,France , ParisI nternational business plan.

Cartier’s women Initiative

The cartier women’s initiative awards (CWIA) are hard to sum 6 up. On the surface it is an awards program that selects candidates. all 18 laureates each year from a final group of the candidates are women, and all have been through several layers of selection before the final week in singapore. Initial contenders. making 3000 this year there were close to it to cohort here.

2014, Italy , ComoSustainable Products & Green Design

A design award

The A' Design Awards and Competition is an annual scheme that honours exemplary design projects, judged by a panel of industry experts.Reform’s products  has been awarded the Silver A’ Design Award 2014 under the theme of A’ Sustainable Products.

2013, Italy , MilanoDesign & Craftsmanship

ISaloni

Reform Studio who tackled and won the challenge of re-using an often overlooked material like plastic bags.The Plastex fabric changes the meaning of the material and becomes a strong, durable, water resistant and sun, sand and dust-tolerant fabric, revitalizing the field of local Egyptian weaving and conveys an important message of ethical responsibility in a direct and concrete manner.