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Awards and Recognitions


Italy, Milano
2019 By Rossana Orlandi, Home Textiles category Winners

Hend Riad & Mariam Hazem are the cofounders of Reform Studio, an international awarded lifestyle brand based in Cairo, Egypt. Directly after the 2011 revolution in Egypt, they were excited to be part of the great change around them, eager to make a stand and make a difference. The feeling of responsibility towards serving their society and environment gave them the motivation to try to solve some of the major problems in Egypt through their invention “Plastex”. After graduation, they focused on design research and development and they founded Reform Studio in 2012.

Where its goal is to design for a cause, design creative responsible products that benefit the environment & have a positive impact on the society by empowering local craftsmen and women with limited resources. Reform Promotes for ethical design by producing a whole range of furniture, home accessories & fashion accessories; all products are handmade & ecofriendly made out of upcycled plastic bags and high end material.

New York, United States Golden Award

The ADC Annual Awards, part of The One Club for Creativity, is the oldest continuously running industry award show in the world. Now heading into its incredible 98th year, these Awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

Africa Innovators List

Hend Riad and Mariam Hazem, the Cairo-based duo behind Reform Studio, understand the need to turn one of mankind’s most damaging materials into reusable items that we not only need to buy, but want to buy. Created in 2012, Reform Studio turns plastic into into a material they call “Plastex,” which is then used to design beautiful and practical items from backpacks to rugs.

Casablanca, Morocco
Most Innovative

The African Entrepreneurship Awards, powered by BMCE Bank of Africa is a $1 million award launched in 2015. So far the Award has disbursed USD $2M to 21 businesses across 14 countries in Africa in 2 years.

South Africa
Innovators list

The Quartz Africa team is especially proud of the women and men on the 2017 list; it’s our most widely represented group of innovators yet, picked from 18 countries.Hend Riad and Mariam Sherif are the co-founders of Reform Studio, an award-winning design studio based in Cairo. After doing various experiments, Riad and Sherif came up with Plastex, an environmentally-friendly fabric made by handweaving plastic bags using ancient techniques. Combined with natural jute fibers, the studio has used fabric to make rugs, bags, stools, and placemats.

France, Paris
International Business Plan

The cartier women’s initiative awards (CWIA) are hard to sum 6 up. On the surface it is an awards program that selects candidates. All 18 laureates each year from a final group of the candidates are women, and all have been through several layers of selection before the final week in Singapore. Initial contenders. making 3000 this year there were close to it to cohort here.

Italy, Como
Sustainable Products & Green Design

The A’ Design Awards and Competition is an annual scheme that honours exemplary design projects, judged by a panel of industry experts.Reform’s products has been awarded the Silver A’ Design Award 2014 under the theme of A’ Sustainable Products.

Italy, Milano
Design & Craftsmanship

Reform Studio who tackled and won the challenge of re-using an often overlooked material like plastic bags. The Plastex fabric changes the meaning of the material and becomes a strong, durable, water resistant and sun, sand and dust-tolerant fabric, revitalizing the field of local Egyptian weaving and conveys an important message of ethical responsibility in a direct and concrete manner.

Egypt, Cairo

Reform is an award-winning design studio based in Cairo, Egypt, founded by product designers Mariam Hazem and Hend Riad. With an urgent sense of commitment to the world and believing that doing what you love brings out the most of what you can do, Hazem and Riad were inspired by traditional Egyptian culture and were eager to create a better quality of life through design.

Egypt, Cairo

Throughout the last 4 years the DESIGN+INDUSTRY competition was made with different concepts with the aim to link industry with design, including but not limited to – green thinking, innovation in technology & materials, promising startup ideas, Design incubators or Ideal Home project in Egypt.

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