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About Us

Reform is an award-winning design studio based in Cairo, Egypt.

The Story

It all started with a plastic bag. We believe that design can solve stubborn problems and thus we started from a major issue in Egypt: waste. One experiment after another, and after many design proposals, we came up with our first product ‘Plastex’. Plastex is a new eco-friendly material made by weaving discarded plastic bags. After winning several International Design awards for Plastex, all we wanted to do is continue delivering our messages through our designs. And thus Reform Studio was born.

Reform Studio aims to create responsible and thoughtful products. We design for a better life. We design for a cause.

Re-form is an umbrella of many ‘Re’s’– we see design as a recreation of an existing idea, a redevelopment of objects, reusing of materials, reviving of cultures and reforming our world.

The Design Team

hend-team

Hend Riad

Co-founder/Designer

mariam-team

Mariam Hazem

Co-founder/Designer

dina-team

dina Amin

Design Researcher

The Workshop Team

ahmed-team

Ahmed Faris

Chief Weaver

hend2-team

Hend

Master Spinner

oumheba-team

Oum Heba

Cutting Guru